Aah. The Bora. What does one say about an idyllic beach paradise off the coast of the Philippines? The owners needed a name for their resort property (we thought up no less than eighty five, before they settled on our very first recommendation); destination cards to greet their guests (we turned that usually discarded item of hotel paraphernalia into a lovely postcard patrons could mail their loved ones and arch enemies); door hangers (to facilitate interruption-free in-room canoodling) and a bunch of other fun stuff of the kind that goes into making hotel stays all the more special. And while we didn’t actually have a chance to drop by the property for ‘inspiration’, a few hours of officially sanctioned daydreaming seemed to do the trick.


Scope
→ Naming
→ Tone of voice
→ Brand narrative
→ Copywriting

Agency
Eight Partnership

Copy Team
Dave W, Sarah C