Masters of tradition.
Bringing centuries-old knifesmithing to the digital age
Crafted with chefs and knife enthusiasts in mind, Kamikoto’s goal was to bring single bevel Japanese steel knives to brick and mortar retailers across the world. However, the specialist knifemaker soon discovered that working through third party stores meant hefty costs: with outlays towards middlemen, importers and distributors. The challenge then, was to create an online presence that captured the essence of the brand, without sacrificing the quality and service the company prided itself on. Our narrative captured the stories of the fourth generation Niigata master smiths who employed traditional skills handed down through the centuries — and of the award-winning chefs who use the knives in their kitchens every day.
Agency
Galton Voysey
Scope
→ Brand story
→ Web, product & packaging copy
→ Video
→ Digital Campaign
Swift lessons from Niigata’s savvy smiths.
The social media campaign integrated a suite of behind-the-scenes imagery and footage to provide modern buyers with an enthralling glimpse of, and insight into, the age-old traditions that inspired these blades.
A legacy of excellence
Yamamoto-san is a fourth-generation master knifesmith and Chairman of the Kamikoto Advisory Board. A family of swordsmiths, Yamamoto-san’s ancestors made their living forging traditional katana blades. He continues to work in the company founded by his great-great grandfather in 1908.
