Bolvaint needed a manifesto to articulate their design ethos — detail-driven, designed-to-last, and inspired by the spirit of adventure. Once in place, we developed a digital campaign with website and packaging copy informed by their vision. The lives and accomplishments of explorers Vitus Bering, Gil Eanes and others translated into a series of motifs that lent flair to wardrobe staples — timepieces, luggage, apparel and perfumes — while maintaining enough consistency to unify the growing catalogue across each season.

Agency
Galton Voysey

Scope
→ Brand guide
→ Tone of voice
→ Web, product & packaging copy
→ Scripts, digital campaign