A return to her routes.

Helping Asia Pacific’s leading carrier take flight

As part of the creative team at Eight Partnership, we helped create print and digital content for the Cathay Pacific rebrand. This meant pitching in on a brand book, more than a couple of videos, and a lifetime’s worth of visual identity guidelines. They like their rulebooks, these airline people. And for good reason.

Scope
Copywriting for

→ Brand Book
→ Digital Guide
→ Brand and safety video
→ Print collateral
→ Outdoor