Wilcott Weaves works with craftspeople that have a quality and design philosophy close to their own. Their rugs are made with traditional methods, and are often entirely handmade. The workshop needed a brand voice to unite the extensive catalogue, and a website to bring their product to new audiences. We came up with a brand story that was accessible and contemporary, and collaborated to create a cohesive brand platform — every detail from product copy to label tags established a tone of intimacy and warmth that reflected the brand’s unique proposition.

Agency
Galton Voysey

Scope
→ Naming
→ Tone of Voice
→ Web, product, packaging copy